Modify the rhetoric and make these difficult times tolerable – or even pleasurable!

Since stepping down as leader of Hastings Borough Council in March Peter Chowney has become a blogger. As a microbiologist he has written one of the best pieces we’ve read on Covid-19 and in this piece he argues that looking at the virus as a physical enemy and employing wartime rhetoric is wrong – he suggests that in lockdown we need to find way to have some fun…

I am concerned about the macho, emotive language being used during this viral pandemic; we’re on a wartime footing; there’s an enemy we have to defeat, we have to suffer and endure to win. 

This is not a ‘war’, and the endless use of wartime metaphors, in the press, BBC, and by politicians is misleading and I believe, potentially dangerous.  It’s the wrong approach.

The rhetoric should be about caring, about co-operation, about us all helping each other through this, not whipping up mass hatred against an unseen enemy.

A lot of the language being used is unhelpful. To refer to the virus as ‘this cruel bug’, as Mark Easton, the BBC’s home correspondent did, is misleading – it implies that Covid-19 is doing this somehow maliciously, that it’s a conscious enemy that we need to take on and outwit.

It isn’t – it isn’t even alive in the normal sense, let alone capable of ‘cruelty’.  We need facts and clear guidance from journalists, not literary hyperbole.

Peter Chowney says we can get through lockdown if we modify the rhetoric and we make these difficult times tolerable – or even pleasurable.

But the real danger with using wartime rhetoric is that it’s not clear who the enemy is. There is no opponent ‘over there’ who is consciously out to get us, against whom we can direct our hatred. In that way of thinking, the enemy eventually becomes not the virus, but the people infected, our friends and neighbours. Any of us with Covid-19 become the threat, a fifth column working for the enemy, handing over our bodies to become factories making billions more virus particles. This is not a war, it’s a pandemic, and that’s something very different. 

The rhetoric should be about caring, about co-operation, about us all helping each other through this, not whipping up mass hatred against an unseen enemy. And dare I say it, it should be about pleasure.

The measures that have been taken I believe to be reasonable and measured and I think they will need to be enforced if people refuse to stick to them. It’s important that we stick to the guidelines in their entirety, whether we agree with them or not.

Where I do believe the approach is wrong though is in the official attitude to self-isolation and lockdown. This seems to be linked to the wartime rhetoric: it’s all about suffering, we have to grin and bear it, keep a British stiff upper lip, keep calm and carry on – or not carry on. But these stringent measures can only hold out if people believe in them and their lives are tolerable. So rather than our politicians trying to look serious, they should be stressing how we can actually enjoy ourselves.

Peter Chowney’s new blog

Generations of advertising executives know that if you want people to change their behaviour, you must make them believe their new behaviour is something they’ll enjoy. There must be plenty of them with not much to do at the moment, we should be recruiting them to sell us the pleasure of lockdown, what you can do with your time, how you can actually enjoy these restrictions.

True that’s a lot easier for some than others. Those of us with gardens have plenty to do. But there’s still a good life to be had indoors, and there’s not enough attention being paid to that. As well as getting everyone to buy into these restrictions for long enough for them to work, we need to think about mental health too, not to mention the risks of domestic violence, and those families who are managing neither to grin nor to bear it.

For those reasons I disagree with Rebecca Long-Bailey. To make lives tolerable, and indeed enjoyable, we need access to stuff that helps us cope: toys, gardening products, DIY materials, and yes, little luxuries too. There are few if any risks involved for the recipient in having these things delivered from online orders – fewer risks than with online food deliveries. True, there is a risk with workers having to continue to travel to workplaces to package, despatch and deliver these goods, but that seems like a manageable risk, relative to the huge benefits to the well-being of the wider population, and the absolute necessity to make sure people can and do adhere to these restrictions.

This need for pleasure applies especially to our health workers and others under pressure in essential services – when they’re off duty, they need to be able to relax and get some enjoyment, if they’re to cope with this and work to the best of their abilities.

We can get through this, if we modify the rhetoric and we make these difficult times tolerable, or even pleasurable. The stoic ‘you can’t enjoy yourself, this is a national emergency’ approach is both undesirable and unnecessary, and potentially dangerous if people start to rebel against it.  You can’t take people’s co-operation for granted. We need to make sure the necessary measures taken to stop the spread of the virus are as easy and as acceptable as possible.  If we don’t, it won’t work.

So, stay safe and keep washing your hands! Now I’m off to do some weeding, and enjoy the sunshine.

Read Peter Chowney explain what a virus is

From a time when international travel was possible! Hear St Leonards man Daniel Robinson talk about his solo travels in Latin America…

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